Simply Asset Finance
A wholesale-funded independent lending hire purchase, leases and asset equity release against plant, vehicles and machinery, with a book above £500m and offices across the UK.
What they do
Simply Asset Finance funds hard assets and releases equity from equipment a business already owns, working through brokers and directly from offices in London, Liverpool, Glasgow and Northern Ireland. Funding comes from wholesale lines rather than deposits: a £120m facility from Bank of America in 2024, British Business Bank guarantees, bank lines from Aldermore and Hampshire Trust and private securitisations, supporting a gross book that passed £543m by the end of 2024. It is accredited under the government guarantee schemes and backed by Cabot Square Capital.
Where they fit in a lower-mid-market raise
Asset equity release is the distinctive product: unencumbered plant and vehicles can be refinanced to produce cash at completion of a deal, which is often the difference between a buyout funding and not. Multiple agreements can run at once, so a fleet or a workshop can be financed piece by piece up to a meaningful aggregate. Within a £3–15m raise it funds the equipment tranche beside senior debt.
Where they are not the fit
There is no term loan, no revolving facility and no cashflow lending. The headline ceiling is a client aggregate rather than a single agreement, and individual lines typically run from a few thousand pounds to just over a million, so a large single-asset transaction needs confirming. Unencumbered assets are required, which rules out equipment already financed elsewhere.
Published terms
- Pricing
- Not published
- Speed to terms
- Not published
- Sponsored or sponsorless
- Owner-managed and corporate borrowers, with no private-equity sponsor proposition
- Where they lend
- UK-wide; offices London, Northern Ireland, Scotland (Eurocentral, Glasgow), Liverpool
- How they decide
- Broker/intermediary and direct sales channels; likely delegated credit within wholesale funding-line covenants
As published by the lender and last reviewed June 2026. Terms quoted on a deal are set by the credit, not by a published band.
The desks that lend
Simply Asset Finance lends through 2 separate books. Which one reads a deal decides the security, the covenant package and the band, so the question is rarely whether Simply Asset Finance lends, but which of these would own it.
Asset finance (hire purchase / finance lease)
- Facility
- £5k to £10m
- Security
- Fixed charge
- Funds
- Growth · Refinance
- Rules out
- Asset-backed only, not cash-flow or leverage senior lending; No term loan or RCF
Asset equity release (refinance of owned assets)
- Facility
- £5k to £10m
- Security
- Fixed charge
- Funds
- Growth · Refinance
- Rules out
- Requires unencumbered high-value owned assets to lend against
How they sit against the category
- Its published ceiling is £10m; 19 of the 40 asset-based lenders here go at least as high.
- Like 29 of the 40, it publishes no indicative price — a margin comes from a conversation, not a page.
Counted across the 40 asset-based & asset-finance lenders in this directory, on what each one publishes. What a lender discloses and what it will do are different things.
Questions this page answers
How large a facility does Simply Asset Finance write?
Published facilities reach £10m, and the bottom of the published range is small-ticket business rather than a corporate facility. A band is what a lender states it will do, not what it will do on a given credit.
Does Simply Asset Finance lend to companies without a private-equity sponsor?
Yes. Simply Asset Finance lends to owner-managed and corporate borrowers, and publishes no private-equity sponsor proposition.
Where does Simply Asset Finance lend?
UK-wide; offices London, Northern Ireland, Scotland (Eurocentral, Glasgow), Liverpool.
What does Simply Asset Finance lend?
The published product set is asset finance, asset equity release.
On the record
June 2024: Bank of America £120m facility.
August 2024: loan book surpassed £500m.
January 2026: £2bn total loan origination milestone.
December 2024: BBB ENABLE increase unlocks £175m+; gross book £543m, 13,000 customers; part of c.£0.7bn securitisation transaction.
June 2025: total origination surpassed £1.75bn.
Sources: simply.finance
This profile is a curated reference note drawn from public sources, not financial advice or a recommendation. Appetite and terms change; a lender's fit for a given credit is established by approaching it, not inferred from a page.